Unveiling of a Life-Size Miffy at Royal Coster Diamonds

A Dutch Tribute

The new statue is a real eye catcher at the Museum Square and a beautiful tribute to the earlier this year deceased creator of miffy (Dutch: nijntje), Dick Bruna. Moreover, it’s a unique combination of two entirely different subjects that are both characteristic for the Netherlands: miffy and diamonds. The Dutch bunny is famous all over the world. And for centuries, people come to Amsterdam for the most beautiful diamonds. That’s why Amsterdam's nickname is "the City of Diamonds". Therefore, this mosaic sparkling statue is a true representation of a Dutch legacy.

Official sponsor Unicef

By using the trademark “nijntje” (miffy), Royal Coster Diamonds became an official sponsor of Unicef. The beloved children’s icon is inseparably connected to this foundation. We are very proud to be a part of an organization that helps children in need all around the world.

Curious?

Want to admire Miffy in person? Discover Miffy and more during one of our diamond tours.